Just because your company is small doesn’t mean that you can’t benefit from creating a brand identity. Even for the smallest company, a brand identity will make you look bigger than you are, will make you appear more professional, and will make your sales process easier. You’ll also have a starting point for designing all of your marketing pieces, and your brand identity will make your marketing a breeze as well.
You might not be able to create a complete branding program that is as comprehensive and self-sustaining as those of some of the big companies, because you don’t have as much money to be able to educate your clients like they can. Big companies with immediately recognizable logos and brand materials have made those logos and materials recognizable by spending a lot of time, money, and resources on educating custumers about their brands. This is mainly done through advertising but maybe you don’t have the resources for it.
There is a lot of work involved in creating a brand identity and then creating the rest of the brand to match it. But creating your brand foundation and creating some of your brand basics, and positioning your brand will give your business a clear path, and will make all aspects of your business easier.
This shouldn’t be so complicated. If you pick a good designer, and present some guidelines about your business, you should be able to sit back and make the choices between options presented to you by that hired specialist, throughout the development of your logo and brand identity.